AI playable-ads pipeline — alconost.video/playable-ads

Built an AI-driven production pipeline that helps app and game companies scale user acquisition. Auto-generates playable HTML5 game ads plus matching video cuts, with every platform resize (Meta, Google, TikTok, Unity, AppLovin) produced automatically. Concepts are prototyped, polished into network-ready ads, then hyperlocalized into hundreds of audience-specific variants — more ads delivered, more ideas tested, more conversions for clients.

AI Data Labeling Platform — multimedialabeling.com (0 → live)

Built a full-stack platform that streamlines AI training-data collection and QA: multi-language audio recording, speaker qualification forms, automated quality scoring, and an admin dashboard. Stack: Lovable, Supabase, Cursor. Result: easy, manageable, continuous delivery of high-quality datasets.

Alconost MT suite — alconost.mt (evaluate, glossary)

Owns product management for the MT suite. Shipped the core app that evaluates translations across multiple LLMs, plus a glossary tool. Aligned with CEO and CMO, ran design workshops, managed engineers, shipped through release, then improved via A/B tests, fake-door experiments, and analytics.

Kraken — internal marketing intelligence tool (0 → live)

Identified manual app-store data collection as the team's biggest bottleneck. Built a small team (one designer, two engineers) and shipped a web app aggregating data from App Store, Google Play, Steam, Nintendo, and Epic Games. Now powers 3+ ABM campaigns a month.

alconost.com redesign + multilingual rollout

Used GA4 and Hotjar session replays to find funnel leaks, coordinated an international team on regional design and content, managed localization in Crowdin with AI translation + human post-editing. Result: lifted conversions across target regions.

Full operation, end to end

Designed and shipped the company website (Figma + Tilda) with online and offline sales flows and lead-capture forms. Ran content, social, and Meta ad campaigns. Negotiated supplier deals at industry conferences and expanded operations to new regions.

Channel manager racket

Integrated Cloudbeds channel manager across Airbnb, Booking.com, Agoda, and Expedia, eliminating manual sync work and reducing overbooking incidents. Hired, trained, and led the operations team. Drove repeat bookings through direct guest communication and personalized upsells.